JCOM 2300: Presidential candidates - What a joke

One cannot possibly find the perfect presidential article to attack. They come in so many different colors and sizes, tones and highlights, jeez are we even talking about the issues anymore? This election's P.R. stopped being for the American people a long time ago. The importance of this election is understood across the board. I mean nobody is pointing fingers but the condition of the American Economy is in desperate need of attention. This is a direct result of our great leader, but there again I don't completely disagree. After all 75% of Americans were on his side when the hearts were still freshly broken. However, when the years started passing, the wallets thinning, and the continued heart ache caused by the continued killings fell upon the American people, the man in charge became the one to point the finger at. Now he stands as a joke, while americans pursue a new hero to save us from this economic slump. After a series of popularity contests based on the surface stuff like sex and age we are down to two main candidates, who by the way don't exactly stir my heart to vote for either one. And in the end I will find myself voting for the least sucky of the two. May we think seriously before filling in those bubbles this year...

JCOM 2300: Teach for America helps in poverty

There was an article that just came out in the Student Newspaper at my University. The story is about the teach for America program offered to all students who have obtained a Bachelor's degree in any field. It requires a commitment of 3 years and pays very little. The main selling points are first the positioning advantage after the program, and second the saving of all the underpriviledged students' education. I think it would be an awesome opportunity. I truly think it is important to help the young minds on our own soil, but I find it interesting that the PR Idea centered on the fact that it looks so dang good on a resume. Hmm maybe someday people will start doing things because it is the right thing to do, and not for personal gain.

Ethics and Principles

Ethics started as the logical means to a good life. Treating people in a fair and honest way was the best way to gain true happiness, back in the days of Socrates. Though there are many people who make it through the filter, clawing and biting the whole way, the "American Dream" ideals like to award the honest hard working person over those who use un-ethical means to reach their goals. The ethical scale is one of the most important tools a Public Relations representative will ever use. It would be unethical to convince people, using your promotional training, to invest in a company that you know to be failing, or know to be dishonest would always be completely un ethical.
The principles we personally place forth are how we rank our Ethics scale. We organize principles, and it is by these principles, we dictate every move we make from that point forward. Therefore to understand ethics you must understand principles, but they are not one and the same entity.