JCOM 2300: Three Techniques for generating publicity

Mary Gormandy White Highlights three basic ways to generate publicity for your business, and they can be implemented at any budget.

Special Events- There is no better way to attract media then to hold an event that everyone wants to attend. Ribbon cutting ceremonies, galleries, and product launches. No matter what it needs to have a definite purpose and the media needs to know about it.

Public Speaking Engagements- Many comapanies use a public speaker. It is even better when you can personalize with them. Allow there face to be the epitome of your companies purpose. Make sure their talking points are defined and researched.

Cause Marketing- White talks about choosing your favorite non-profit organization and doing something to support them. Not only does this attract media, but it also allows the comunity to see the potential and vision your business has to reach out to the community.

JCOM 2300: How to Communicate More Effectively

In this article Dr. Thomas Klipstine shares his 3 fundamental rules to more effective communication. Klipstine says you need to decrease written material by 50 percent. He says that people read slower when the information is presented on a screen so to basically just get the gold nuggets of information out, and be done.
He also says not to use large chunks of text, no one likes to skim through huge word piles. So he said the paragraphs should not exceed 50 words.
Then the final tid bit he gave was to use hypertext, links, and so forth. Electronic writing rarely gets read word for word, so be reader friendly and help them get the information you want them to have.

I Love this article! It is so concise to the point and there is nothing more valueable to a PR rep than to communicate to their clients effectively.