JCOM 2300: Three Techniques for generating publicity

Mary Gormandy White Highlights three basic ways to generate publicity for your business, and they can be implemented at any budget.

Special Events- There is no better way to attract media then to hold an event that everyone wants to attend. Ribbon cutting ceremonies, galleries, and product launches. No matter what it needs to have a definite purpose and the media needs to know about it.

Public Speaking Engagements- Many comapanies use a public speaker. It is even better when you can personalize with them. Allow there face to be the epitome of your companies purpose. Make sure their talking points are defined and researched.

Cause Marketing- White talks about choosing your favorite non-profit organization and doing something to support them. Not only does this attract media, but it also allows the comunity to see the potential and vision your business has to reach out to the community.

JCOM 2300: How to Communicate More Effectively

In this article Dr. Thomas Klipstine shares his 3 fundamental rules to more effective communication. Klipstine says you need to decrease written material by 50 percent. He says that people read slower when the information is presented on a screen so to basically just get the gold nuggets of information out, and be done.
He also says not to use large chunks of text, no one likes to skim through huge word piles. So he said the paragraphs should not exceed 50 words.
Then the final tid bit he gave was to use hypertext, links, and so forth. Electronic writing rarely gets read word for word, so be reader friendly and help them get the information you want them to have.

I Love this article! It is so concise to the point and there is nothing more valueable to a PR rep than to communicate to their clients effectively.

JCOM 2300: Social Media is going to Kill PR?

This article was written by Charles Cooper. It is such a compelling argument, basically because it is such a huge issue for PR specialists these days. My answer is a huge resounding NO! I believe it is just altering the scene for PR representatives. Obviously letting everyone give information on their own is going to alter the way we do our job, but there is no replacement for the sheer guts, and strategy PR screams a need for. Plus, when Jane Doe Screws her image up, there has to be a PR rep to save the day.

JCOM 2300: Companies capitolize on the election

NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts. - The above sentance was the lede to a story featured in PR week. So many companies aligned their product campaigns with the election. Such as GE, Liberty Mutual, Tropicana, and even Baskin Robbins. What a PR scheme the year that everyone is involved in the elctions, partner up your product with a cause we can all get behind. Very good move.

JCOM 2300: GENERATION O

It is interesting, how the media have coined the term "Generation O." I found this article in the New York Times. This term is used to identify the hoards of younger folk who voted Barack Obama into the Presidency. They believe the amount of people who voted this year was a record number. Why? PR BAby!!! THis was the election year, people who haven't voted in years felt compelled to vote. It was on the tongues of youth all over campus and the second it was decided, there was a hush before a sudden outcry that hit Logan. The extreme conservative views that dictate this wonderful State we live in were completely shook at the foundation. My cell phone flooded with Racist texts from people I am ashamed to call friends. I know this election was sick important to the future of our future and our economy. But the best way to put it is we are screwed however we pick. It is just down to the decision of picking the lesser of two evils. I don't think anyone really knows if the right man was chosen. Either way he is our new fearless leader and I pray he can help drag the country to a new light.

JCOM 2300: FACES in ADvertisements

I watched a commercial today about an asthmatic drug that is supposed to take away the symptoms even before you experience them. Or something along those lines. I would probably know more of the details if I could focus on the words being said. However the spokeswoman on the commercial was going throughout her day to day life, and you could see everything except her silouette was blacked out. I couldn't understand for the life of me why they would black out her face and appearance. I felt no connection to the character at all. I think they may have been going for the edgy artistic appeal, and the fact that it effects everyone, not just the pretty girls or something. Regardless it made me think, how much do our clients know about us? How much do we know abou them? How much more likely are people to respond when they can give a face to their preoduct or service? I didn't like it at all. Do I need to widen my persective? Perhaps they should use a focus group...

JCOM 2300: Social Media as PR

So this Post may relate to my last post, but only for the sake of the sanity of the internet. I have seen some of the most horrid displays of disrespect, popping up on websites and blogs everywhere. Of course it is written as though it is the truth but the fact that there is a maniacal mad man, behing some of the ravings on these social mediums is a little disconcerning. I understand that we are moving into the 20th century and the social media is where we are forced to find many of our stories, because that is simply the way that information is getting passed along, but at the same time I can't help but think please spare us, your words are an obscene waste of my time, and bandwidth space. Yes, this entire blog is a complete contradiction of the afore mentioned statement, but that is how I really feel about the subject.