JCOM 2300: Companies capitolize on the election

NEW YORK: Diverse consumer-facing companies, ranging from Tropicana to Liberty Mutual, sought to tap the excitement running up to the presidential election by creating accompanying PR efforts. - The above sentance was the lede to a story featured in PR week. So many companies aligned their product campaigns with the election. Such as GE, Liberty Mutual, Tropicana, and even Baskin Robbins. What a PR scheme the year that everyone is involved in the elctions, partner up your product with a cause we can all get behind. Very good move.