JCOM 2300: Social Media is going to Kill PR?

This article was written by Charles Cooper. It is such a compelling argument, basically because it is such a huge issue for PR specialists these days. My answer is a huge resounding NO! I believe it is just altering the scene for PR representatives. Obviously letting everyone give information on their own is going to alter the way we do our job, but there is no replacement for the sheer guts, and strategy PR screams a need for. Plus, when Jane Doe Screws her image up, there has to be a PR rep to save the day.