Mary Gormandy White Highlights three basic ways to generate publicity for your business, and they can be implemented at any budget.
Special Events- There is no better way to attract media then to hold an event that everyone wants to attend. Ribbon cutting ceremonies, galleries, and product launches. No matter what it needs to have a definite purpose and the media needs to know about it.
Public Speaking Engagements- Many comapanies use a public speaker. It is even better when you can personalize with them. Allow there face to be the epitome of your companies purpose. Make sure their talking points are defined and researched.
Cause Marketing- White talks about choosing your favorite non-profit organization and doing something to support them. Not only does this attract media, but it also allows the comunity to see the potential and vision your business has to reach out to the community.
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