JCOM 2300: How to Communicate More Effectively

In this article Dr. Thomas Klipstine shares his 3 fundamental rules to more effective communication. Klipstine says you need to decrease written material by 50 percent. He says that people read slower when the information is presented on a screen so to basically just get the gold nuggets of information out, and be done.
He also says not to use large chunks of text, no one likes to skim through huge word piles. So he said the paragraphs should not exceed 50 words.
Then the final tid bit he gave was to use hypertext, links, and so forth. Electronic writing rarely gets read word for word, so be reader friendly and help them get the information you want them to have.

I Love this article! It is so concise to the point and there is nothing more valueable to a PR rep than to communicate to their clients effectively.